In finalizing development of the CWI Otter, the College is seeking input from the CWI community on the mascot’s name and design. Tell us what you think by Friday, May 27!
Read more about Final Mascot Survey Now OpenCWI Unveils Bold New Branding
Ä¢¹½ÊÓƵÍø (CWI) is excited to announce the introduction of a bold, new brand consisting of an updated logo mark and colors as well as a mascot. Established nearly 13 years ago, the CWI brand has served as a visual representation of the College’s mission and commitment of empowering students to succeed by providing affordable and accessible education to advance the local and global workforce.
A strong brand sets CWI apart differentiating it from other higher education institutions, keeping it visible and top-of-mind. The refreshed brand communicates the College’s fearless commitment to its core themes including student success, instructional and inclusive excellence, and community connections.
CWI Brand Animation Video
New Brand Assets
CWI's new is now available!
For CWI employees, new brand assets and the brand guide are also available on myCWI under the . Please be sure to review the provided guidelines on myCWI for appropriate usage.
Additional resources, tools, and templates will be made available in the coming weeks as they’re completed. Continue to visit the Resources page on myCWI for the most up-to-date information.
Questions? Contact communications@cwi.edu.
#beBOLD
As CWI rolls out a new brand, join the adventure and chronicle the journey on social media. Add #beBOLD and #mightyCWI as you share posts on , , and .
News
In continuing the mascot research development, it is now time to bring the otter to life with a name! Participate in the Mascot Naming Survey by April 8.
Read more about What’s in a Name?Share your input and opinions on a name and design of the College’s official mascot, the otter. Take the survey by Jan. 28.
Read more about Help Us Design CWI’s Future MascotMoving into the new year, Ä¢¹½ÊÓƵÍø (CWI) is excited to announce the introduction of a bold, new brand.
Read more about CWI Unveils Bold New BrandingA recap of work that has been accomplished and what to expect moving forward related to the CWI Brand initiative.
Read more about CWI Brand – Development, Research, and What’s NextCWI is using a survey to gather feedback on a new logo and color palette as the College develops a new brand.
Read more about CWI Seeking Input on New BrandWatch for upcoming next steps as work on Ä¢¹½ÊÓƵÍø’s new brand continues despite an adjusted timeline.
Read more about Development on CWI’s New Brand ContinuesThe College's Board of Trustees announced the official CWI mascot will be an otter during their meeting on Tuesday, Dec. 17.Â
Read more about CWI Board of Trustees Announce MascotThe College is conducting a survey to discover the most appealing qualities and characteristics desired in a mascot.
Read more about College Conducts Mascot SurveyIt’s been 10 years – time for a brand refresh! Get involved by taking an online survey and participating in a focus group. Â
Read more about Tell Us What You ThinkHere is your chance to share your thoughts about the CWI brand!
Read more about CWI’s Brand—What Do You Think?