Congratulations to Communications Instructor and Assistant Director of Forensics, Julia Bennett, Ph.D., who was named Faculty of Distinction for October 2023.
Read more about Bennett Named October 2023 Faculty of DistinctionMarketing Communications
Launch Your Career in Dynamic Marketing: Blend Creativity with Strategy

Program Overview
Are you passionate about creating compelling marketing messages? The Marketing Communications program at ĢƵ (CWI) is your launchpad to a thrilling career in this dynamic field. This program blends creativity with strategy, teaching you how to craft messages that resonate with audiences. Whether it is advertising, public relations, or digital media, you will explore all facets of marketing communications.
Our program goes beyond theory, immersing you in real-world projects and interactions with industry professionals. From developing marketing campaigns to understanding consumer behavior, you will gain hands-on experience employers value. Flexible class schedules allow you to balance your studies with other commitments, making your educational journey both manageable and enjoyable.
Degree or Certificate Type
Associate of Applied Science
Advanced Technical Certificate
Intermediate Technical Certificate
Basic Technical Certificate
Academic Certificate
Cost
Additional cost may apply.
Time to Complete
0.5 – 2 years
Primary Location

Learning Opportunities
- Campaign Creators: Master the art of developing engaging marketing campaigns, learning to capture audience attention and drive action.
- Trend Trackers: Dive into consumer behavior analysis, keeping pace with evolving market trends to shape effective strategies.
- Real-World Ready: Engage directly with industry professionals on projects, gaining invaluable practical experience in the marketing field.
- Multimedia Mastery: Acquire a versatile skill set in digital media, advertising, and public relations, preparing you for diverse roles in marketing.
- Portfolio Builders: Craft a professional portfolio highlighting your creative talent and showcasing your journey and achievements in marketing communications.
Areas of Study
Degrees & Certificates
Marketing Communications – Associate of Applied Science Degree
Cost: $8,665
Marketing Communications – Advanced Technical Certificate
Cost: $7,831
Marketing Communications – Intermediate Technical Certificate
Cost: $4,722
Digital Marketing – Basic Technical Certificate
Cost: $1,361
Entrepreneurship and Small Business Management – Academic Certificate
Cost: $1,888

Career Opportunities
General and Operations Managers
Plan, direct, or coordinate the operations of public or private sector organizations, overseeing multiple departments or locations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services. Usually manage through subordinate supervisors.
1812
Annual Openings*
$33.83
Hourly Median Wage*
$70,366
Annual Median Salary
9.51%
Growth (2021 – 2031)*
Postsecondary Teachers
1063
Annual Openings*
$35.10
Hourly Median Wage*
$73,008
Annual Median Salary
18.28%
Growth (2021 – 2031)*
Project Management Specialists
Analyze and coordinate the schedule, timeline, procurement, staffing, and budget of a product or service on a per project basis. Lead and guide the work of technical staff. May serve as a point of contact for the client or customer.
443
Annual Openings*
$38.30
Hourly Median Wage*
$79,664
Annual Median Salary
14.52%
Growth (2021 – 2031)*
Management Analysts
Conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.
377
Annual Openings*
$36.46
Hourly Median Wage*
$75,837
Annual Median Salary
20.14%
Growth (2021 – 2031)*
Managers, All Other
All managers not listed separately.
346
Annual Openings*
$30.48
Hourly Median Wage*
$63,398
Annual Median Salary
18.26%
Growth (2021 – 2031)*
Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
260
Annual Openings*
$26.52
Hourly Median Wage*
$55,162
Annual Median Salary
25.92%
Growth (2021 – 2031)*
Postsecondary Teachers
192
Annual Openings*
$35.10
Hourly Median Wage*
$73,008
Annual Median Salary
18.28%
Growth (2021 – 2031)*
Construction Managers
Plan, direct, or coordinate, usually through subordinate supervisory personnel, activities concerned with the construction and maintenance of structures, facilities, and systems. Participate in the conceptual development of a construction project and oversee its organization, scheduling, budgeting, and implementation. Includes managers in specialized construction fields, such as carpentry or plumbing.
177
Annual Openings*
$36.14
Hourly Median Wage*
$75,171
Annual Median Salary
24.08%
Growth (2021 – 2031)*
Chief Executives
Determine and formulate policies and provide overall direction of companies or private and public sector organizations within guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
164
Annual Openings*
$93.73
Hourly Median Wage*
$194,958
Annual Median Salary
1.67%
Growth (2021 – 2031)*
Sales Managers
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
156
Annual Openings*
$52.11
Hourly Median Wage*
$108,389
Annual Median Salary
14.05%
Growth (2021 – 2031)*
Sales Managers
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
126
Annual Openings*
$52.11
Hourly Median Wage*
$108,389
Annual Median Salary
14.05%
Growth (2021 – 2031)*
Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
93
Annual Openings*
$49.73
Hourly Median Wage*
$103,438
Annual Median Salary
19.47%
Growth (2021 – 2031)*
Social and Community Service Managers
Plan, direct, or coordinate the activities of a social service program or community outreach organization. Oversee the program or organization’s budget and policies regarding participant involvement, program requirements, and benefits. Work may involve directing social workers, counselors, or probation officers.
88
Annual Openings*
$32.65
Hourly Median Wage*
$67,912
Annual Median Salary
9.09%
Growth (2021 – 2031)*
Cost Estimators
Prepare cost estimates for product manufacturing, construction projects, or services to aid management in bidding on or determining price of product or service. May specialize according to particular service performed or type of product manufactured.
77
Annual Openings*
$34.04
Hourly Median Wage*
$70,803
Annual Median Salary
10.74%
Growth (2021 – 2031)*
Property Appraisers and Assessors
55
Annual Openings*
$24.13
Hourly Median Wage*
$50,190
Annual Median Salary
7.12%
Growth (2021 – 2031)*
Administrative Services Managers
Plan, direct, or coordinate one or more administrative services of an organization, such as records and information management, mail distribution, and other office support services. Medical records administrators are included in “Medical and Health Services Managers” .
55
Annual Openings*
$36.37
Hourly Median Wage*
$75,650
Annual Median Salary
17.72%
Growth (2021 – 2031)*
Industrial Production Managers
Plan, direct, or coordinate the work activities and resources necessary for manufacturing products in accordance with cost, quality, and quantity specifications.
54
Annual Openings*
$45.72
Hourly Median Wage*
$95,098
Annual Median Salary
14.62%
Growth (2021 – 2031)*
Transportation, Storage, and Distribution Managers
Plan, direct, or coordinate transportation, storage, or distribution activities in accordance with organizational policies and applicable government laws or regulations. Includes logistics managers.
42
Annual Openings*
$37.32
Hourly Median Wage*
$77,626
Annual Median Salary
12.05%
Growth (2021 – 2031)*
Fundraisers
Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization’s work, goals, and financial needs.
37
Annual Openings*
$28.21
Hourly Median Wage*
$58,677
Annual Median Salary
12.92%
Growth (2021 – 2031)*
Facilities Managers
Plan, direct, or coordinate operations and functionalities of facilities and buildings. May include surrounding grounds or multiple facilities of an organization’s campus.
25
Annual Openings*
$40.77
Hourly Median Wage*
$84,802
Annual Median Salary
15.02%
Growth (2021 – 2031)*
Personal Service Managers, All Other
All personal service managers not listed separately.
19
Annual Openings*
$10.31
Hourly Median Wage*
$21,445
Annual Median Salary
31.73%
Growth (2021 – 2031)*
Entertainment and Recreation Managers, Except Gambling
Plan, direct, or coordinate entertainment and recreational activities and operations of a recreational facility, including cruise ships and parks.
18
Annual Openings*
$32.53
Hourly Median Wage*
$67,662
Annual Median Salary
16.48%
Growth (2021 – 2031)*
Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
9
Annual Openings*
$33.62
Hourly Median Wage*
$69,930
Annual Median Salary
11.38%
Growth (2021 – 2031)*
Fundraising Managers
Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
6
Annual Openings*
$43.36
Hourly Median Wage*
$90,189
Annual Median Salary
17.19%
Growth (2021 – 2031)*
*Data sourced from Lightcast™, a labor market analytics tool, and limited to the state of Idaho. Contact CWI Institutional Research for questions regarding this data. Career pathways may require further education beyond CWI.
Admissions
Step 1
- Apply to CWI.
- Choose Marketing Communications as your major.
Step 2
- Complete the Free Application for Federal Student Aid (FAFSA).

Cost & Aid
As a student in this program, you may be eligible for financial aid and scholarships.

Enrichment Opportunities
Enhance your academic experience, expand your knowledge, reach your goals, and celebrate your achievements.

Advising
Already a student? We are here to help you navigate your educational journey, connect you to academic and support resources, and achieve your academic or career goals.
News
Congratulations to Assistant Professor of Communication, Media Arts, and Marketing, Anna Daly, who was named Faculty of Distinction for September 2023.
Read more about Daly Named September 2023 Faculty of DistinctionA collaboration between Marketing students and a CWI Counselor is promoting opportunities for first-generation college students.
Read more about Be First with ‘I’m First’CWI’s new media lab will provide cutting-edge learning experiences for students while additionally supporting online course development for faculty.
Read more about Introducing Studio CWIMarketing Communications student, Brooke Warthen, is on her way to an aspiring career in marketing with the support of scholarships.
Read more about Investing in Her Future with ConfidenceCongratulations to Dan Garrity, an instructor in the Communications and Marketing department and the College's Faculty of Distinction for September 2021.
Read more about Garrity Named September 2021 Faculty of DistinctionCWI's Multimedia Storytelling classes embarked on an exciting opportunity this semester as part of the Onramp program.
Read more about Students Document Pandemic with New ToolsMultimedia Storytelling classes now to embed Everyone Can Create elements in the course.
Read more about The Onramp Program Grows at CWIMore than 80 students in five different classes at CWI and Boise State are challenging you to Get RAD to help change the narrative about race.
Read more about Get RAD Challenge Encourages Effective Conversations on RaceCWI student, wife, and mother, Tehani Schnupp, hopes in sharing her story she can inspire others to make their next move.
Read more about Making the MoveMarketing and Communication students at CWI launch a suicide prevention project called Hope for Idaho.
Read more about Students Launch Suicide Prevention WebsiteCareer and Technical Education students nominated by instructors as Emerging Professionals for 2018/19 academic year.
Read more about Emerging Professionals Nominated for Commitment, Talent, and PotentialRequest More Information
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